Senior Operations & Sales Leader
I co-founded and operate an Emmy Award-winning production company, and for two decades, I've built high-performance teams that unlock revenue growth across hospitality, fitness & wellness, and property & venue management.
My Experience
Where Results Begin: A Conversation
Led team leaders 25 locations with 400+ staff members, staying close enough to know my people by name and by what they needed to succeed.
Put the right people in the right roles and cut turnover 37% in six months, not by pushing harder, but by leading smarter..
Made "great" something a team could actually see and reach, setting clear standards instead of vague expectations.
Grew leaders from within, spotting high-potential people and building the next layer of management before the business needed it, promoting from within at a 68% internal-fill rate.
Built the culture first and let the results follow — the awards on the wall came from that, never the other way around.
Proved the through-line that still guides me: lead the people well, and the numbers follow.
Building connections one team member, one client at a time. I learned early that you don't manage people into performing, you build the culture and the standards that let them rise on their own.
Leaders Shouldn’t Hoard What They Know
I've never believed training works just because it's written on a slide. It works when you can feel that you have the room, the moment people stop taking notes because they're actually listening. I've always loved that part of the work.
Rolled out core service standards to frontline teams and watched them become culture - codifying non-negotiable standards that turned "good service" into something a whole team could see, feel, and repeat.
Sat on an American Management Association panel beside senior leaders from across industries, helping build a management training program useful enough to matter well beyond any one company.
Built training frameworks and SOP libraries that made new teams execute like seasoned ones - turning years of frontline experience into something teachable, repeatable, and audit-ready.
Designed and delivered sales training that got adopted company-wide - coaching district teams of 25+ to consistently beat membership and revenue targets, and building the belief that selling isn't a department, it's everyone's job.
Developed people, not just processes, designing coaching and performance systems that grew leaders from within and cut turnover by identifying and advancing high-potential talent.
I Sweat The Details; They Have BIG Consequences
On “The Floor” is where I make the biggest difference, and honestly, it's where most of what I know was learned. Whether I'm greeting clients at the front door or walking a property, clipboard in hand, I want to know where the actual problems are, and what it will take to solve them.
Worked the front line where the guest experience is won or lost - greeting members and clients at the door, setting the tone for the visit, and staying close enough to the floor to catch a problem before it ever reached a complaint.
Oversaw full facilities operations across dozens of locations, HVAC and environmental systems, sanitation protocols, building safety inspections, and equipment maintenance programs, holding a 98% Department of Health inspection pass rate.
Built and managed vendor relationships that hold up under pressure - equipment manufacturers, maintenance suppliers, and service technicians — negotiating SLAs and asset tracking systems that reduce downtime and control costs.
Passed the inspections that actually matter - maintaining regulatory compliance through direct engagement with city health and safety agencies to keep every location audit-ready.
Led by asking the right question, then listening - because the tech kneeling by the problem usually knows the answer before I do, and my job is to make sure they have what they need to fix it right.
Earned respect on the job site the only way it's given - by showing up, rolling up my sleeves, and being an actual part of the team, not a title standing off to the side.
I’ve Done Launches & New Builds
When you open the doors for the first time, there's no room for uncertainty in your system. I've been the person who makes launch day, week, and the months afterward work, including the launch of my own company, which I've kept profitable for seven straight years.
Led a landmark grand opening that beat projected signed agreements by 192%, generating over $250,000 in additional bottom-line revenue in the first four months alone. Proof that a well-run launch doesn't just open, it outperforms.
Stood up new operations from the ground up — SOP libraries, training frameworks, and compliance documentation built so a brand new team executes like a seasoned one from day one.
Designed the systems a new business needs before it needs them — forecasting frameworks, vendor and maintenance protocols, hiring and onboarding structures, and performance standards that hold up under the chaos of a launch.
Built for scale, not just opening day — I don't build launches that run on adrenaline and hope. I build the accountability culture and repeatable processes that keep a new location performing long after the "Grand Opening" banner comes down.
Trusted across new builds, greenfield acquisitions, and expansions — whether it's a first location, a cornerstone build, or growing an existing operation into new markets, the assignment is the same: open clean, open strong, and open to last.
Helped build a business from the ground up, co-founding an award-winning production company, carrying full P&L on a $2.75M annual budget, and staying profitable every year for seven years running.
I Can Help Your Team Win!
Every number I'm proud of has a team behind it, and my job was never to be the star. It was to build the roster, set the standard, and let them go win!